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The beginning of negotiations is usually the end of many months of hard work for the buyer or seller. The work ahead requires skill in order to maintain a strong position.

Sellers can lose their advantage if they do not counter an offer that a buyer has made. Even if the opening offer is beneath what the seller feels is reasonable, it is advisable for the seller to respond with a slight reduction from the asking price. The most important component in negotiating is good communication.

The best way to handle a low offer is to counter it with definite terms that are favorable to the seller. A counter offer has two advantages: 1) it keeps the buyer interested, and 2) it moves the negotiation forward and gives the buyer the opportunity to submit another offer that the seller is more likely to prefer.

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Thomas Laurita
Better Homes NJ.com
VRI Realtors
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Upper Montclair, New Jersey 07043
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Tom Laurita and Associates/Better Homes NJ.com Team GIVES YOU MORE than you expect! Tom Laurita is a Member of the National Association of Realtors, West Essex Board of Realtors, North Central Jersey Board of Realtors. He has been distinguished with several awards - Circle of Excellence - Bronze 2001 - 2002, Silver 2003 - 2004, Gold 2005 - 2006. He has also been awarded "Entrepeneur of the Year". He volunteers for many organizations such as Lambda Legal; Defense, GLAAD, Human Rights Campaign Fund, and is a mamber of the Finance Committee for Garden State Equality. Tom's reputation, experience and expertise can SAVE YOU TIME AND MONEY in BUYING OR SELLING A HOME.

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